Online Marketing




What is Internet Marketing?


Online Marketing is application of Internet and related innovations to achieve the organization's marketing objectives.


Online Marketing is about the Internet as a distribution channel. The Internet can be used as a PLACE to promote a product and services, provide info to potential clients and to reach various geographical regions and niche markets.


CONSUMER centered marketing is the secret for success of any company. Concentrating on client needs and wants will assist an organisation to satisfy in fact to thrill its clients better and effectively. Building close relationships and maintaining existing customers is extremely crucial because obtaining a Online Marketing Tool brand-new consumer is costly than keeping the existing client.
Web marketing is best used in CONJUNCTION with other marketing media. Coordination between online and offline marketing activities is extremely essential.


Web Marketing Tools


Search Engine Marketing


Because 85% of Internet internet users utilize search engines to find new websites, browse Engine marketing is crucial. Research reports show that most of online purchases stem from online search engine. Top 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves account for 80% of online search engine traffic.

Email Marketing


Email marketing can be utilized to drive sales, provide customer service and to build close relationships with the customers. E-mail marketing is a cost effective Internet Marketing tool and the results can be easily measured. If we are to rent an E-mail list from an outside source the reaction rates will be around 1 %.


Affiliate Marketing


This is called the profits sharing service design. Affiliate marketing is one site (An Affiliate) is promoting another site (Merchant) in exchange for a commission. Affiliate marketing is run the risk of complimentary and expense reliable marketing due to the fact that you pay just for performance. Affiliate marketing makes it possible for organisations to reach specific niche markets in a more expense reliable way.


Banner Advertising


Banner marketing was very much popular and click through rates were around 25% when its present for the first time in 1994. At present we can't anticipate a conversion rate above 2 % from a banner ad campaign (Click through rates 0.5% untargeted banners and for targeted banners in between 1-2%). Although the conversion rates are not acceptable banner marketing still considers as an efficient branding tool.


Viral Marketing


This is the "e" term for word of mouth. This medium might be used to spread the word about your service among the target audience. Viral marketing messages get 5-- 15% click through rate. 57% state word of mouth or viral marketing is their main source of information about brand-new websites. Hotmail is one of the first examples of Viral Marketing.




Publicity is about creating awareness, building trust and reliability. Online press release distribution plays the primary function in this.


Browse Engine marketing is essential since 85% of Internet surfers use search engines to discover brand-new websites. E-mail marketing can be used to drive sales, supply consumer service and to develop close relationships with the clients. E-mail marketing is an expense reliable Internet Marketing tool and the outcomes can be easily measured. Viral marketing messages receive 5-- 15% click through rate. 57% say word of mouth or viral marketing is their primary source of details about new websites.




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